Tralee, Ireland, April 28, 2009 – FreeFlow, the award-wining provider of inventory asset management technology and services, announced this week that it has been awarded the overall winner of the 2009 Ruban d’Honneur European Business Awards in the category of the Information and Communication Technology Effectiveness Award, a category sponsored by information technology giant Infosys.

At a ceremony held in Rome, winners in the ten European Business Awards categories were announced from a shortlist of ninety-nine companies from Ireland to Poland and from Estonia to Italy. Recognizing excellence and innovation in European enterprise, the award competition this year singled out companies that have defied the economic downturn and responded with a blend of inventiveness and industry.

The judges selected FreeFlow as the winner of the ICT Effectiveness category because of its success in helping enterprises generate new revenue streams from excess inventory. Because companies have traditionally focused on the forward supply chain, they seldom have the resources to run an excess inventory remarketing program as a profitable business. Whether they are an OEM selling obsolete inventory still in factory packaging, or are a manufacturer with returns or component inventory, FreeFlow offers a deployment solution to address each category.

FreeFlow provides pre-auction services such as FreeFlow Market Intelligence to maximize recovery with targeted pricing, fully-hosted online B2B auction technology, and post-auction financial settlement, all on a pay-as-you-go basis. This end-to-end solution has transformed the way enterprises view and manage inventory.

B.G. Srinivas, Senior Vice President and Member of Executive Council at Infosys, a global leader in the next generation of IT and consulting services, remarked: “The quality of entries this year despite the economic backdrop, has demonstrated a business environment in Europe that fosters talent management, gritty commercialisation and agility, that have enabled organisations to execute existing projects and in some cases completely re-engineer their business models for success. In our opinion, FreeFlow is a prime example of this.”

“FreeFlow has been adopted by more and more Fortune 1,000 companies who want to empower their sales and supply chain organizations to deal more profitably with excess and at-risk inventory,” noted Alan Scroope, FreeFlow’s CEO. “Such a prestigious award as the Ruban d’Honneur highlights our success in helping those companies utilize innovative software and business services to shift the paradigm of asset remarketing from a cost center to a revenue program.”

Despite the stringent economic climate, those companies shortlisted for the awards averaged an impressive 56% growth in profits. The judging panel, made up of highly regarded academics, heads of state, industrialists, entrepreneurs and media commentators drawn from across the 27 member European States, was impressed by the ability of all entrants to buck the downturn in the global economy and to post a combined turnover in excess of EUR570 billion.

FreeFlow has proven to be a top Sales and Supply Chain partner by addressing its customers’ needs to disposition slow-moving, aging or end-of-life finished goods and components, wherever those products are located. The company’s branded and anonymous auctions provide a private forum where only approved buyers view and bid on a company’s inventory.

Auction and ‘member privilege’ dynamics are deployed to improve bidding performance, returning higher recovery rate on all goods. FreeFlow’s inventory asset management solution is utilized in the high-tech, automotive, consumer package goods, telecomm, and apparel industries. With its auction platforms, detailed market analysis and related business services, FreeFlow provides a low-cost, high recovery alternate channel for excess and at-risk inventory in all stages of the product lifecycle.

About The European Business Awards

The European Business Awards recognizes and rewards excellence, best practice and innovation in companies across the European Union. Extensive research and high standards of judging have established the European Business Awards as the showcase of Europe’s skills, achievements and innovations in the field of business. The competition is free to enter and open to organizations of all sizes and from any industry sector.
The European Business Awards program serves three purposes for the European business community:

• It provides examples for the business community to aspire to
• It celebrates and endorses individual’s and organization’s success
• It provides case studies and content for learning from these exceptional organizations

About FreeFlow
Founded in 2001, FreeFlow improves its customers’ product profitability by helping them identify excess and at-risk inventory and dispositioning the inventory through the channel mechanism most appropriate to that asset. Some of FreeFlow’s industry leading customers include Apple, Creative Labs and SanDisk. FreeFlow’s leadership in the supply chain arena has been recognized with a string of industry awards, including Gartner’s Cool Vendors in Supply Chain Management and Procurement, Global Logistics and Supply Chain Strategies magazine’s Top Supply Chain Partners, and Manufacturing Business Technology magazine’s Top 40 Emerging Software Vendors. Privately-held, FreeFlow has headquarters in San Jose, California and Tralee, Ireland, with offices throughout the U.S., Europe, and Asia. For more information, please visit www.FreeFlow.com.

Press Contact:
Anne Patterson
FreeFlow
860.705.0285
Anne_Patterson@FreeFlow.com

San Jose, CA, July 13, 2009 – FreeFlow, the award-wining provider of asset recovery and alternative sales channel technology and services, announced this week that it has been included in the annual listing of the Supply & Demand Chain Executive 100. Eight years ago, Supply & Demand Chain Executive announced its first “100″ list of supply chain solution providers, consultants and other organizations that were helping lead the way in transforming companies’ supply and demand chains. This year the magazine focused the criteria for its “100″ feature on economic recovery.

The judges selected FreeFlow for inclusion in the Top 100 list for its role in helping its customers respond to the economic downturn and, more importantly, position themselves for growth ahead. With its core competency in helping manufacturers, retailers, and distributors identify and disposition excess inventory, FreeFlow has proven to be uniquely positioned to help its customers quickly move excess inventory as a result of supply-demand mismatch while at the same time develop sustained alternative channels to continuously, proactively move excess inventory in periods of growth.

“Our readers turn to Supply & Demand Chain Executive to learn about solutions and best practices for enabling the supply chain to weather the current economic storm in which we find ourselves, and also to position themselves for growth when recovery takes hold.” explained Andrew K. Reese, editor of Supply & Demand Chain Executive. “The corporate executives and line-of-business leaders who rely on the magazine want to know what the different supply chain solution and service providers are doing to help them meet these critical, corporate ‘life-or-death’ challenges.”

FreeFlow provides industry-leading on-line sales platforms utilizing both fixed price and auction methodologies that help its customers maximize financial recovery on risk inventory, while retaining control of their sales channels, resulting in direct positive impact on their P & L. FreeFlow’s alternative channel sales solutions are fully-hosted applications delivered on a SaaS (software as a service) model, making it easy for new customers to get started. FreeFlow’s supporting business services include market research and sales strategy to maximize recovery and comprehensive commercial management of channel buyers including financial settlement, delivering an end-to-end remarketing solution for its customers.

“Our goal with this year’s ‘100′ is to highlight a broad range of solutions and services targeted at a variety of industries, addressing the needs of companies of varying sizes, and assisting in the transformation of a diverse mix of the functions that make up the supply chain,” added Reese.

The judges selected FreeFlow for inclusion in this year’s list because of its success in helping enterprises generate new revenue streams from risk inventory in any condition and in all stages of the product life cycle. Because companies have traditionally focused on the forward supply chain, they seldom have the resources to run an excess inventory remarketing program as a profitable business. Whether they are an OEM selling obsolete inventory still in factory packaging or are a manufacturer, distributor or retailer with returns or refurbished inventory, FreeFlow offers global solutions to address each category.

“Our core mission of being our customers’ sales and supply chain partner creating immediate bottom line impact while retaining channel and pricing control was a strong fit with this year’s award criteria,” noted Alan Scroope, FreeFlow’s CEO. “Being recognized by Supply & Demand Chain Executive highlights our success in helping those companies develop alternative sales channels utilizing innovative software and business services to shift the paradigm of asset remarketing from a cost center to a revenue program.”

About FreeFlow

Founded in 2001, FreeFlow improves its customers’ product profitability by helping them identify excess and at-risk inventory and disposition the inventory through the channel mechanism most appropriate to that asset. Some of FreeFlow’s industry leading customers include Apple, Creative Labs and SanDisk. FreeFlow’s leadership in the supply chain arena has been recognized with a string of industry awards, including the 2009 Infosys Information and Communication Technology Effectiveness Award in the Ruban d’Honneur European Business Awards competition, Gartner’s Cool Vendors in Supply Chain Management and Procurement, and Global Logistics and Supply Chain Strategies magazine’s Top Supply Chain Partners. Privately-held, FreeFlow has headquarters in San Jose, California and Tralee, Ireland, with offices throughout the U.S., Europe, and Asia. For more information, please visit www.FreeFlow.com.

Media Contact:
Anne Patterson
FreeFlow
860.705.0285
Anne_Patterson@FreeFlow.com

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.

Media Contact:
Sarah Murray
Managing Editor
(205) 815-1463
smurray@sdcexec.com